If you’ve been thinking about buying a new or used vehicle, now is the time to stop thinking and start acting. A major shift has just hit the auto industry—and it’s going to affect everyone, whether you’re in the market or not. On April 3rd, the federal government officially enacted a 25% tariff on imported vehicles and auto parts, and that means vehicle prices are about to spike—big time.
What Does a 25% Tariff Actually Mean for You?
In plain English? It means you’re going to pay more—a lot more. Experts are warning that the average new car could soon cost $2,000 to $4,000 more than it did just a few weeks ago. For many drivers, that could push monthly payments out of reach or delay plans to upgrade altogether. Some projections even show the average new vehicle transaction price jumping over $50,000.
Ford is fighting back the only way it knows how: with real savings. Their new “From America, For America” initiative is extending employee pricing to every U.S. customer through June 2nd on most new 2024 and 2025 Ford models (excluding select models like Raptor, 2025 Expedition, and Super Duty). That means right now, you can still get into a new Ford at a pre-tariff price, with discounts usually reserved for Ford employees.
But here’s the catch—this offer won’t last, and neither will the vehicles.
Used Car Prices Are Next to Surge—Don’t Get Left Behind
It’s not just new cars being affected. These tariffs aren’t just making it more expensive to build new vehicles—they’re also making people hang on to their cars longer, which means fewer used vehicles hitting the market. Fewer trades = fewer quality used cars = higher prices for everyone.
If you’ve been on the fence about trading in your current vehicle, this could be your last chance to get top dollar before trade-in values start to slide. The demand for pre-owned vehicles is already climbing, and as new vehicle prices soar, used vehicle prices are sure to follow. That perfect low-mileage truck or SUV you’ve been eyeing? It won’t be sitting around much longer—and it’ll cost more when it comes back around.
The Smart Move? Trade Up While You Still Can
At Northwoods Ford, our lot still features inventory purchased before these tariffs hit, which means you still have a shot at pre-tariff pricing on both new and used vehicles. Once these vehicles are gone, they’re gone—and restocking them at the same value will be next to impossible.
Want to know what your trade is worth in today’s hot market? Bring it in—we’ll give you a real offer, fast. If you’re sitting on a clean vehicle with low miles, especially a truck or SUV, there’s never been a better time to trade in.
Your Window Is Closing—Don’t Miss It
These next few weeks are going to set the tone for the entire auto industry in 2025. Prices are rising. Inventory is tightening. And if you wait too long, you could find yourself paying thousands more for the same vehicle—or worse, not being able to find it at all.
We’re here to help you beat the rush, beat the tariffs, and drive away in a vehicle that fits your lifestyle and your budget.
Stop in today to Northwoods Ford in Minocqua, WI or shop online anytime. Our team is ready to walk you through your options, appraise your trade, and lock in pre-tariff savings while they’re still available.
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