Our Dealership
At Northwoods Ford, we proudly serve Minocqua, WI and the surrounding Northwoods communities with a commitment to exceptional customer care and small-town hospitality. As a locally owned dealership, we understand the values that matter most to our neighbors — honesty, reliability, and a genuine connection. Whether you're searching for a rugged F-150 to handle tough jobs or a family-friendly Escape for weekend getaways, our team is here to help you find the perfect fit. We carry a wide selection of new Ford models and high-quality pre-owned vehicles to suit every lifestyle and budget. At Northwoods Ford, you're more than a customer — you're part of our extended family.
Our state-of-the-art service center is staffed by Ford-certified technicians who know your vehicle inside and out. We offer everything from routine maintenance and oil changes to complex diagnostics and repairs, all performed with precision and care. Our parts department stocks genuine Ford parts and accessories, ensuring your vehicle stays in peak condition no matter the season. Convenient online scheduling make it easy to keep your car running strong without disrupting your day. Whether you're commuting through Vilas County or heading up Highway 51 for a weekend retreat, you can count on Northwoods Ford to keep you moving.
Northwoods Ford is also proud to support the Minocqua area through local events, charitable efforts, and partnerships that enrich our community. We believe in building lasting relationships, and that means going beyond the sale to earn your trust year after year. Our friendly finance team works with all credit backgrounds to create personalized loan and lease options that work for you. With transparent pricing, fair trade-in offers, and no-pressure sales, we’re dedicated to making your car-buying experience simple and enjoyable. Visit us today and discover why drivers from Rhinelander to Eagle River choose Northwoods Ford — where the Northwoods meets the road.